Archive for August, 2008

Part 2: Using Wholesale Promotional Products To Assist With Search Engine Placement Ideas for your Business Website, using new and creative Ideas, Tips and Results

Saturday, August 9th, 2008

This week at www.AlphaPromoWorld.com and The Alpha Promo Branding & Marketing Blog & On-Line Promotional Customer Service Chat, let us continue our discussion on marketing and promoting yourself on the Internet with your current or future company website. In our previous Blog, “Part 1: Using Wholesale Promotional Products To Assist With Search Engine Placement Ideas for your Business website, using new and creative Ideas, Tips and Results”, We discussed how to succeed and creating a winning edge in your given Industry, whether it be a Restaurant, Car Dealership, Marketing Firm, Realty, or even an Elementary or High School, by doing research in your given Field in order to be current with what is going on and what’s “Hot” in your Industry.

Next, we discussed how to research your clientele, or prospective clientele, so you know how to successfully target them. Once that is acheived, more ideas, strategies and tips were explained on which promotional products may work best in reaching that audience. now, we will continue this discussion, by how we achieve implementing your website / webpage into this successful marketing campaign! and as we had mentioned prior, you want to make sure that your website / webpage has some life to it, and cooresponds to your client’s needs. This is where AlphaPromoWorld.com can also help you specifically, as we have a Website Development department devoted solely to building you a State-of-the-Art professional website, where your clients can easily and quickly go to learn more about your business or organization, and it’s products or services. You can view some of our website work and creativity, by visiting our sample page here: http://www.alphapromoworld.com/websamples/

One of the things that you want to make sure that you do, no matter what type of personalized promotional product that you are going to use for these mailing marketing campaigns, is to have your website address imprinted on the personalized promotional product in question. You’ll then be able to gauge your responses and success of this campaign, by looking at your hit result on your webpage and seeing these increases as more and more people visit your website! You’ll want to check with your website provider to determine the best way to retrieve this information, based on how their system is set up. Being able to gauge results is extremely important. That’s, of course, how you determine that what you are doing and implementing for your mass mailing marketing campaign, is effective. And how you become effective with your mailing campaign, is based on that first, and sometimes, only impression that you will make with this client. So make it as impressive as you can with what your budget will allow, using as many “tricks” and personalized promotional products as you can. Try to make sure that the majority of the promotional products you decide on, are practical items that the prospective client will want to use in their everyday lives. If they use them frequently in the office, for example, more prospective clientele will have a chance to see them, thus extending your company’s “stage time”, and increasing your chances of positive results! That’s why you will prefer to use a promotional product that is both practical and fun. That way, it’s used a lot, and catches the eye and interests of those around the person who received the product.
In addition to your mailing campaign, you want to put that same amount of focus and hard work, on your retail location and phone contacts. Keep productivity and customer relations up to 110%, and hand out other little “thank you” promotional products to your clients, whoever possible. Something that relates to your business industry and their connection with it.
If you are in the Auto Industry selling automobiles, for example, you want to make sure that you product has your company Branding on it. Often, our used and new auto industry dealerships buy and use plastic and aluminum license plates, plastic and die cast zinc metal license plate frames, name plates, trunkplates and name tags to be placed on the cars with self-stick adhesive, personalized promotional bumper stickers, oil change stickers for repeat routine service maintenance, key chains and key tags, tire gauge testers, and even promotional small auto tools like common and Phillips screwdrivers with shirt pocket holders. Tons of products that bring the point across that you care and appreciate their business.
Restaurants do an extremely large amount of business with the average consumers, and in this Industry, lies a vast array of opportunity to Brand your image, logo and them to anyone that passes through your doors for food. Full color digitized printed beverage coasters, with personalization on either side, Table tents which can advertise any food special that you might be running for the month or season, glassware and drink ware like mugs, stadium cups, shot glasses, old fashioned, high balls, pilsner and 16 oz. mixing glasses, to go cups, rock glasses and even kid’s cups. Toys are often given out to children, who actually play a big part on where the Family will be dining. And, everything like coloring books and crayons, stuffed animals, Frisbees, sippy cups, silicone bracelets, and temporary tattoos can be personalized with your Restaurant’s logo and characters. Many personalized promotional products that restaurants use as marketing tools, are actually products that the visiting consumer buys in the restaurant’s store. Clothing and wearables, like Hanes and Gildan tee shirts in 100% cotton or 50/50, embroidered shirts like Polos, head bands, wristbands, personalized cloth or rubber bracelets, Men’s and Women’s embroidered and silk-screened Caps, hats and Visors all can play a big part in increasing awareness and annual profit sales!
Basically, through these two examples, you get a clear picture of what you must do to increase excitement about your given company and Industry. And by adding your webpage information to everyone of our wholesale personalized promotional products here at Alpha Promo World, you bring more people to your website and a larger repertoire on the great world wide web, called the Internet.

Take this all in, use these products to truly bring across your message and don’t be afraid to call us and ask for help! Every company needs their own little “Marketing Department”, and that is what Alpha Promo World is here for. To help you succeed, whether you’re starting a business, or trying to build on an existing one!
These are but just a few of the ideas that we have to offer here at www.AlphaPromoWorld.com , and we would love to assist you in any way that we can, to make this marketing campaign, your most successful. We would also like to hear your success stories, right here on the Alpha Promo Blog! Simply click the comments section at the bottom of this Blog, and let us know what you think would be a great addition to the marketing products and ideas that you have read here.
Please do not hesitate to stop by our site, and view a ton of great personalized wholesale marketing promotional products, or call us direct, at 321-751-0022.
And, if you don’t see a product on our Alpha Promo World site, please feel free to call us and ask for it! Or, on our main page, you can try our Super Duper Rocket Alpha Search Engine, so you can search through our vast catalog of wholesale personalized promotional products for just the personalized product that you’re looking for. All wholesale products at affordable prices and ready for fundraising or networking. In Florida, or anywhere in the World!!!

We produce discount inexpensive unique merchandise for a vast array of Business Industries. Restaurants and Towing Companies in Dallas TX and Galveston TX, Marketing Companies in Orlando FL, Travel Agents in Manhattan’s New York City, Event Tradeshows in Las Vegas NV, Political Campaign promoters in Boston MA, Sign Shops and Marketing sales in Ridgely, MD, and Non-profit organizations in Harmony FL, to name but a few. And, we can help you too!

Whether you’re located in Bridgeport or Stamford CT, Minneapolis or St. Paul MN, south in Miami, Jacksonville or Fort. Lauderdale FL, Little Rock AR, Columbia or Charleston SC, Raleigh or Charlotte NC, or Baton Rouge LA. We assist in printed marketing needs for all types of Industries from Nashville TN, Boston MA, Madison WI, Kansas City MO, Portland OR, and DesMoines IA. We also cater to Restaurants and other fine establishments in Boise ID, Denver CO, Omaha NE, Tulsa and Oklahoma City OK.

Located in the Melbourne and Palm Bay area of the United States, we are the largest wholesale and supplier of personalized Promotional products; Alpha Promo World- featuring a World of promotional product and Marketing gift ideas wholesale direct to you! We pride ourselves in having the most competitive, affordable personalized promotional products that you can find In Florida, or anywhere in the World. Come visit Alpha Promo World when you want your Marketing, Sales and savings to Sky Rocket! Blast off, and visit us now at ALPHA PROMO WORLD!!!
We are also a direct wholesale International supplier for Europe and European countries like UK / United Kingdom (Great Britain) and London, Germany / Deutschland, Holland (The Netherlands / Nederland), Spain / Madrid, France, Italy / Italia, Norway / Norge, Ireland and Poland ; In fact, Internationally a wholesale supplier Worldwide, for China, Japan and even India. We can ship most anywhere in the World for you, dependent on the product available! Please feel free to e-mail us for current product and shipping estimates and availability confirmation!
And be sure to visit our Brand New Alpha Promo Blog!!! A Direct source for new and favorite Marketing ideas for every Business Industry Worldwide! Marketing Tips and ideas for promoting your brand new business, as well as building your client base for established businesses. The Alpha Promo Blog also receives great advise from experienced people in the promotional product marketing field, on what works best for them, along with highlights on brand new products and ideas in The Market. Stop on by The Alpha Promo Blog, and learn The Power Of Promo!!!

Peace and Promo- AlphaPromoWorld.com and the Alpha Promo Blog!

Part 1: Using Wholesale Promotional Products To Assist With Search Engine Placement Ideas for your Business Website, using new and creative Ideas, Tips and Results

Saturday, August 9th, 2008

Recently,  www.AlphaPromoWorld.com and The Alpha Promo Branding & Marketing Blog & On-Line Promotional Customer Service Chat, have gotten many requests for ideas and tips that get results with Search Engine Placement on the Internet. In this vast internet world that we now live in, with tons of available search engines like Google.com, Yahoo.com, Ask.com, Cuil.com, Lycos.com, AltaVista.com, Live.com and many, many more, you can find yourself lost quickly in this fast-paced search engine World. The object, of course, is to be successful by staying ahead of the game in a variety of ways. The first thing that you want to do, whether you own and are trying to promote and market a Restaurant, Car Dealership, Marketing Firm, Realty, or even manage a non-profit organization or assist with a Elementary or High School, is to do research in your given Field in order to be current with what is going on and what’s “Hot” in your Industry. There’s always something new, and the trick is to keep your presence more fresh than anyone else on the block! Once you have that in mind, make sure that your website promotes this same attitude, or those searching for your Organization or Industry that are web-friendly will never see this fresh presence that you have added to you and your organization. A substantial visual aura accounts for everything, whether in person or on your website! It doesn’t end there, either! That is what we’ll be talking about next.
O.K.; You’ve done the research in your Industry, your current on this background and all that is hot and not- right? Good! Now it’s time to Move forward. You’re ready to Market your company successfully and thoroughly, using Marketing techniques that can end up increasing not only your sales, but awareness in your Field or local environment. Branding your Organization or Company is extremely important, because this is what brings your long-range goals to life. You will not always see immediate results when structuring your Marketing plans and movement. A desired area of Marketing, whether local or National, takes time to develop and if you can visually Brand your Company, say through a Logo image, this is what ultimately brings the client back.
The two main goals that you want to focus on now, is developing your website and connecting with your clients. These two targets will interconnect, as we progress. In addition, they will each break down into many other sub-goals, as we move forward.
It is actually quite likely at this time in your business or organization, that you do not currently even have an operating website. Not a problem. This is where Alpha Promo World can also help you specifically, as we have a Website Development department devoted solely to building you a State-of-the-Art professional website, where your clients can easily and quickly go to learn more about your business or organization, and it’s products or services. You can view some of our website work and creativity, by visiting our sample page here: http://www.alphapromoworld.com/websamples/
How you will want to build and maintain your website information, is by adding a nice, informative summary of what products or services you offer, and by describing what makes you different from your competitors or the other contributors of your Industry. This needs to be done verbally, as well as visually. This can be done with pictures of your establishment and employees, as well as through actual product pictures, or diagrams. Bullet points can also be added to project your main goals or services, as a business of your surrounding community.
Product pictures will, of course, certainly be a necessity, if you are trying to sell on-line or over the phone, but they serve just as much a part of your ultimate goals if you are only selling out of a retail establishment. This, after all, helps to get the client to decide on visiting your retail establishment. It tells the client that you are well-organized, have a variety of product ready to supply and shows your company to be very informative even before they visit you. Ease of shopping on your website also needs to have multiple ways for the client to contact you for more information. Physical addresses, phone numbers and e-mail addresses are a must, as different clients have different preferences in contact options. Just as important, are your hours of operations.
Now, let’s talk a minute about clients. These break down immediately into at least two different categories, and then sub-divide from there. This is, your current clientele base, and your prospective clientele base.
Your current clientele base, if you have been keeping a record and are already established, are of course, the customers that currently purchase or visit you, as well as all of those in your business past. If you have not kept a record up until now, start today with the customer’s name, address, phone number, and e-mail address. If you are a new business, you will want to start this immediately, as well. Even sub-divide where these customers come from, if you do business through retail, phone and on-line with a website. Each category client may have different preference, when it comes to contact options, store hours of the day; Even products!
Now, let’s talk about prospective clientele. These are the clients that you want, but have not yet acquired. First, you want to research your given Industry, to find out what kind of clientele appeals to your business. The things that you are looking to pinpoint about this prospective clientele is geography, age range, annual income, personal preferences based on your business product and services, race and even sex.
This helps you define your client, and target prospective clientele in these categories more effectively, for a better investment return on your prospecting endeavors. There are other categories that you may find useful, but this is a terrific start.
If you have an established business, you may have many of these answers already. But if you are just starting out, this is where you want to begin. You can even research established comparable businesses in your surrounding area, to discover many of these answers.
Once you have established all of the defining factors about your prospective clientele, it’s time to begin marketing and advertising to these “new” customers.
We will list here, a few different directions that you can go to achieve this goal, along with the tools that you will need to get your business message across. Your business will not be built in one direction with one tool, but with several. Remember, different strokes for different folks, and therefore different ways to communicate based on the client and their background and interests. Also, keep in mind that this Blog topic is designed to get more traffic to your website for the purpose of increasing sales for your products and services. For this reason, every avenue that we use to advertise your market and your business, will incorporate your website information, and the products and services that you offer on your website.
It is understood in the Marketing Industry, that the most successful way to get to a new audience, is through mailing. One of the products that have been most successful for our clients, are full color laminated Postcards. One of the great things about our service and Production, is that if you have a clientele base saved on and .XL file, our Production Department can even print every single Client name and Address right on the Postcard, as it is being produced.
For a little extra “bang for the buck”, we produce full color postcards with business card magnets attached. This way, the percentage is very great that your “Branding” will be on most every Fridge of every business or household that you mail to!
Full colored printed postcards are great because they are an all-in-one package, and there is low cost in mailing them. You can produce them as a full color two-sided print, so they look very impressive. However, if you want to send your prospective client a sample or extra information when you mail them, you will need to implement your mailing campaign, using an envelope. This can be as simple as a standard legal size, or a larger style; possibly an 11” x 17”. With legal size envelopes, you can include quite a number of additional items in your mailing campaign. This can include printables like business cards and business card magnets, full color flyers or 3-folds full color flyers, fridge magnets of all shapes and sizes, as well as things like bookmarkers and rotary rolodex laminated index cards. These are just a few of the personalized promotional products that we at Alpha Promo World, provide in the State of , Nationwide in the , as well as Worldwide to , , and elsewhere across the Globe!
Many 3-dimensional products can also be implemented on a mailing campaign that incorporates a standard size legal envelope. You can use personalized ballpoint pens and promotional pencils, USA Made lead free silicone bracelets and cloth friendship bracelets for School, Church and sports events and non-profit organizations, temporary tattoos, stickers, lip balm, key chains, dog tags, shirt buttons, mint boxes and even cell phone carry pouches! And, if you would like to use something a bit larger for your mailing campaign like an 11” x 17” padded envelope, then you can create an extremely impressive presentation via mail, with auto or motorcycle plastic or metal zinc license plates and license frames, mouse pads, drink insulator can and bottle cooler Koozies, miniature flying Frisbee disks for children, as well as catalogs that you may have of your products, and presentation CD’s and DVD’s. When it comes to presentations, flash drives can also be used in both styles of envelopes, as long as your budget allows for this great promotional product to be included.

Ingest some of these Marketing ideas and producrts that we have discussed, and in Part 2 of “Using Wholesale Promotional Products To Assist With Search Engine Placement Ideas for your Business Website, using new and creative Ideas, Tips and Results”, we will give you ideas and tips on how to incorporate all of this toward the goal of increasing Website and webpage awareness byh implementing these products and actions. Until then, Peace and Promo- AlphaPromoWorld.com and the Alpha Promo Blog!

These are but just a few of the ideas that we have to offer here at www.AlphaPromoWorld.com , and we would love to assist you in any way that we can, to make this marketing campaign, your most successful. We would also like to hear your success stories, right here on the Alpha Promo Blog! Simply click the comments section at the bottom of this Blog, and let us know what you think would be a great addition to the marketing products and ideas that you have read here.
Please do not hesitate to stop by our site, and view a ton of great personalized wholesale marketing promotional products, or call us direct, at 321-751-0022.
And, if you don’t see a product on our Alpha Promo World site, please feel free to call us and ask for it! Or, on our main page, you can try our Super Duper Rocket Alpha Search Engine, so you can search through our vast catalog of wholesale personalized promotional products for just the personalized product that you’re looking for. All wholesale products at affordable prices and ready for fundraising or networking. In Florida, or anywhere in the World!!!

We produce discount inexpensive unique merchandise for a vast array of Business Industries. Restaurants and Towing Companies in Dallas TX and Galveston TX, Marketing Companies in Orlando FL, Travel Agents in Manhattan’s New York City, Event Tradeshows in Las Vegas NV, Political Campaign promoters in Boston MA, Sign Shops and Marketing sales in Ridgely, MD, and Non-profit organizations in Harmony FL, to name but a few. And, we can help you too!

Whether you’re located in Bridgeport or Stamford CT, Minneapolis or St. Paul MN, south in Miami, Jacksonville or Fort. Lauderdale FL, Little Rock AR, Columbia or Charleston SC, Raleigh or Charlotte NC, or Baton Rouge LA. We assist in printed marketing needs for all types of Industries from Nashville TN, Boston MA, Madison WI, Kansas City MO, Portland OR, and DesMoines IA. We also cater to Restaurants and other fine establishments in Boise ID, Denver CO, Omaha NE, Tulsa and Oklahoma City OK.

Located in the Melbourne and Palm Bay area of the United States, we are the largest wholesale and supplier of personalized Promotional products; Alpha Promo World- featuring a World of promotional product and Marketing gift ideas wholesale direct to you! We pride ourselves in having the most competitive, affordable personalized promotional products that you can find In Florida, or anywhere in the World. Come visit Alpha Promo World when you want your Marketing, Sales and savings to Sky Rocket! Blast off, and visit us now at ALPHA PROMO WORLD!!!
We are also a direct wholesale International supplier for Europe and European countries like UK / United Kingdom (Great Britain) and London, Germany / Deutschland, Holland (The Netherlands / Nederland), Spain / Madrid, France, Italy / Italia, Norway / Norge, Ireland and Poland ; In fact, Internationally a wholesale supplier Worldwide, for China, Japan and even India. We can ship most anywhere in the World for you, dependent on the product available! Please feel free to e-mail us for current product and shipping estimates and availability confirmation!
And be sure to visit our Brand New Alpha Promo Blog!!! A Direct source for new and favorite Marketing ideas for every Business Industry Worldwide! Marketing Tips and ideas for promoting your brand new business, as well as building your client base for established businesses. The Alpha Promo Blog also receives great advise from experienced people in the promotional product marketing field, on what works best for them, along with highlights on brand new products and ideas in The Market. Stop on by The Alpha Promo Blog, and learn The Power Of Promo!!!

Peace and Promo- AlphaPromoWorld.com and the Alpha Promo Blog!



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